In my Style & Design course, I developed a comprehensive personal brand system. I learned how to craft cohesive visual elements, ranging from color palettes to typography. Using Adobe software, I designed logos, business cards and digital assets like LinkedIn and website headers. This project strengthened my design skills and gave me hands-on experience creating a unified brand identity.
I designed this personal brand kit to reflect both my professional goals in public relations and my personality, balancing creativity and clarity. My color palette of soft blues, blush pinks, and warm yellows was intentionally chosen to create a welcoming and personable feel, as I believe color can transform a space and shape how people connect with a brand. Blue has always been my favorite color, so it became a foundational element, paired with brighter tones to add energy and warmth. I selected typography that combines elegant serif fonts with clean, modern styles to maintain both professionalism and readability. My “AC” logo serves as a consistent and recognizable element throughout the design, helping create a cohesive and polished identity. Throughout the process, I focused on visual hierarchy, balance, and consistency to ensure each element works together seamlessly while reflecting who I am.
My business card reflects the clean and polished side of my brand while still incorporating creativity and personality. I used my soft color palette of blues and blush tones to create a design that feels both welcoming and professional. The layout is simple and intentional, making my information clear and easy to read. I chose typography that balances elegance and readability, and since it is one-sided, I focused on using space effectively to keep it minimal but impactful.
Using Adobe tutorials and templates, I designed my LinkedIn header to reflect my personal brand in a clean and professional way. I incorporated my color palette for consistency while keeping the text clear and easy to read. The layout uses strong visual hierarchy to highlight my name and key information, along with details like my school, graduation date, and email. Overall, the design is minimal, polished, and effective for networking.
This website header was created in Adobe Express as a mock-up for my WordPress site. I used my color palette, typography, and “AC” logo to create a clean and cohesive design. The layout is simple and easy to navigate, helping set a professional yet welcoming tone for my site.
This email signature was created in my PR Digital Style & Design class to present my contact information in a clear, professional format while incorporating Auburn branding and strengthening my personal brand in everyday communication.
Welcome! 